Have a business? You must be having a business website then. When did you design the website? Long back? Are you sure what components are there in your website?
If you have designed your website quite a few years back, you might need to give it a rethink.
Want to know why?
Because there are quite a few components on the website, which are probably out of date. Those components were probably important earlier. But they play no part these days to enhance the performance of the website. Hence, they do not shoot your conversion rates up or increase the revenues. So, it is a good idea to remove these components from your website.
What Components to Remove?
There are surely a number of components on your website, which do not deserve to be there. Because they are not playing any significant part in improving your business prospects at all.
Here’s a quick look at some of these components to remove while rethinking the web design of your business website.
- Social media icons at the headers
- Stock images from various sites
- Annoying pop-ups
- Audio or video that plays automatically
- Independent email links
Social Media Icons at the Headers
Social media marketing is something you can’t do without these days. You have to integrate social media on your business website. You must be having a profile or a page for your business on various social media websites, such as Facebook, Twitter, and so on. You would like people to visit those websites and like the page or profile of your business there. So, are you including various social media icons, which redirect people from your website to the social media page, on the header of your website’s page?
This surely helps you acquire the likes. But what happens after that? Your audience lose their way on the social network and hardly return to your website.
This is something that you surely do not want.
So, how can you solve this problem?
The best thing to do is to replace the social media icons with social media widgets. These will help your audience to like your social media profiles and share the content right from your website. This will reduce the bounce rate of your website.
Stock Images that You’ve Purchased
What kind of images are you using on your website?
Faces of people seem to be most effective. They are a must-have in your website.
But where are you getting the images from?
Are you using stock photos?
If you are using stock images of people, they are probably the worst additions to your website. That’s because these images never appear to deliver the desired impact. Instead, they appear completely fake.
So, if you have any stock photo on your website, you should remove them immediately. Instead, you can replace them with a professionally taken customized image.
People don’t like pop-ups. That’s the truth. It might hurt your marketing procedures. But the fact is that you can’t use pop-ups in your website. And if you really have to use them, spend a good amount of time figuring out whether they are functioning properly or not. Moreover, you should also check out whether your target audience are feeling annoyed by the presence of pop-ups in your website. If that happens, then you should immediately remove them. Else you might lose your audience.
If you are looking to include pop-ups, make sure they aren’t shared too frequently. Moreover, you should also ensure that the audience can dismiss them without much hassle if they feel like.
Audio or Video that Plays Automatically
Does your website play some audio and video automatically as soon as a visitor lands on it?
This is surely a bad idea. No website visitor wants to be welcomed on a webpage with loud audio or video that runs something they are not feeling interested in. So, it is always better not to include any of those. In fact, flash videos for welcoming the guests are no more fashionable either.
So, if you have any of these, you should not waste any time before removing them from your website.
Independent Email Links to Contact You
Are you planning a proper marketing procedure for your business?
Then an email link should not find any place in your marketing act.
If you want people to contact you, it is essential that you provide a proper contact form. In fact, a contact form is a must in your website.
Email links, however, do not help your marketing process in any manner. Instead, they attract spam.
The best way to do away with the negative impact of these email links is to replace them with a simple contact form.
There are quite a few components, which can be termed as an excess in your website these days. So, while designing the website, it is essential that you get rid of these components. It is going to help you offer better user experience with your website and make the site more effective as well.
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