5 Essential Features that Make Your Business Website Effective

When you’re designing a website for your business, what are your objectives? It’s sure that you want to showcase your business to the world. If you have an ecommerce website, you can sell your products right from the site. Besides, the website can be a great place to connect with your target audience.

However, is that all? Or do you want your website do a lot more things?

Remember, the website can be a platform, which you can use to take your business forward in great strides. However, for that the website must perform a few things. And you can focus on that while designing your website. Including these components on your website while designing it is going to help your audience have an excellent user experience, which is sure to reflect positively in your traffic and revenues.

Here’s a quick look at some of the components you must not forget to add while designing your business website to make it work as a perfect marketing tool for your business.

A Perfect Navigation

What do you want to focus on while designing your business website?

Only the aesthetics of the site?

This can be a major mistake on your part while designing the website. By focusing only on the looks of the website, you might not be able to provide your audience with a perfect user experience. And this is likely to result in increased bounce rate and poor performance in terms of SEO.

So, how can you solve this problem?

Include an effective navigation for the website. Ensure that it’s logical. No matter where your website’s visitor lands, ensure that she can go to any part of the site with the minimum number of clicks.

A Clear Call to Action

The primary objective of your business website is to increase revenues. And for that, you have to sell your products and services to your customers.

Why not pave the path for that right from your website?

To ensure that you reach out to your customers properly, include call to action in your website designing. You can use persuasive words or even graphics to provide the call to action. It might help to keep the website visitor captivated in your website. Or, you can also use the call to action to sell stuff to your customers.

Product and Service Details of Your Business

What does your business deal with?

Depending on that, you’ll have to choose what you must include in your business website.

If your business belongs to the product sector, then the website must contain high-quality images of your product. You should also include product descriptions as well as the benefits of the products that you deal with.

If you have a service company, include the details of your services. Besides, if your business is benefitted by referrals, you must add a few client testimonials while designing the website. You should also have the portfolio section that displays your earlier works.

Focusing on Both Existing Clients and Target Audience

Why are you designing your website?

To expand your business and get more revenues. For this, you must get new clients. At the same time, you have to continue catering to your existing clientele.

According to designer Josh Frankel, “The biggest failure that people have is that they try to build the website they want, not necessarily the website they need.” And the website that any business needs is the one, which provides excellent experience for its clients and target audience.

So, you must provide the existing clients with the services they are already enjoying. However, you must also focus on your website’s branding and present your business in the best possible way to the potential target audience to attract their attention.

Complete Contact Information

Both your existing customers and your target audience can feel the urge to know more about your products and services. This can be a great lead for your business.

So, you should ensure that your target audience are able to connect with you without any hassle. And that’s possible only if you provide complete contact information on the website.

Create a separate Contact page. Provide your business email ID, telephone number, and so on. It will help existing customers reach out to you with their issues, queries, and doubts, and the new ones to connect with you if they are interested in your products and services.


The website is the face of your business to the customers and target audience. So, it’s essential for you to design it in such a way that you can attract more customers. This is possible only if you focus on designing the website to make it function as the marketing tool for your business.

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