You have a business and you want to expand it as much as possible. So, what’s the first step towards it? With a lot of customers preferring the online way, it is important these days that you are sure to need a website. It will help you establish a proper online presence. If you have a proper website, your customers are likely to attract the attention of the online visitors. And once they visit your website, they should have an excellent user experience. This is one of the most important things when it comes to creating a successful website. And so, you need to focus on this properly.
But how can you ensure that the visitor to your website has an excellent experience when they visit your site?
One of the best ways is to create a site that loads fast.
Did you know?
For every 1 second delay in page load time, you lose:
- 16% customer satisfaction
- 11% page views
- 7% conversion loss
And an improvement of just 100 milliseconds in page load time can increase conversion by 1%.
So, creating a website that loads fast isn’t an option now. Instead, it’s imperative.
It will ensure that the users will not have to wait for a long time when they land on the site.
So, what are the ways to do that?
Designing a Website that Loads Fast
You want to create a website that loads fast. You will have to focus a lot on web design. In fact, that’s the thing, which will give you an amazing website that loads fast as lightning.
So, here’s a quick look at some of the tips that might come in handy for you if you want to create a website, which does not take much time to load.
Keep It Light
A light website loads fast – and that should be any website developer’s Bible. He needs to follow this concept religiously. So, when you are building your website, the first focus should be on keeping the site light.
So, how can you do that?
The first step is to identify the things that you don’t need. And you have to get rid of all of those. It’s not an easy thing. So, focus and take your time. But make sure your site is free from all the clutter and things that are not necessary. Keep the website simple.
When you are trying to find out the unnecessary items, try to keep an eye on the images and the videos. Remember, these components tend to make your website extremely heavy. So, if you find even a single image or video that’s irrelevant, delete it mercilessly. You will surely enjoy the result, as your website will load in no time at all.
Optimize the Images
When it comes to the images, you probably reach at the most serious problems that make your webpage heavy. But the truth is, you can’t do without them as well.
Would you go through loads of text if they are not decorated properly and not decked with images?
Of course not.
The same holds true for your readers as well.
So, you will surely need to include the images. But deal with them properly, so that they are not hampering the page load time of your website. The best way to do this is to optimize the images.
Here are a few things that you can do:
- Save the images in the format that’s used for the web.
- Keep the images small.
- Reduce color depth, if necessary.
- Crop the images to do away with the part that’s not needed.
Optimizing the images can go a long way towards making your website load faster.
Keep Only the Necessary Plugins
Have you been using plugins for your website?
They can do wonders! Many of the plugins can give a new dimension to your website.
But there’s a flip side as well.
Plugins are known to make the web pages heavy.
The result: the page load time increases significantly.
So, getting rid of the plugins can help your website load faster.
But that does not mean that you will have to remove all the plugins from your website. Instead, you can try to find the plugins, which are not extremely necessary for the proper functioning of your website. And get rid of them. You can immediately experience that your site is loading much faster than before.
Use the Whitespace Prudently
When you are designing a website, you are sure to get lots of white spaces. And, believe me, if you can use them prudently, these white spaces can be just amazing. There are a lot of brands, which make perfect use of the white spaces, be it for branding or any other purpose. So, you might be looking to use it for your website as well. But ensure that it’s not too much, as that might lead your site to load slowly.
Keep the CSS Small in Size
The CSS files have a major role to play in ensuring a proper user experience for the visitors to your website.
Remember, it is important to keep the CSS files small in size. They should be less than 75 KB to ensure that the speed of the site is not affected. So, it is important to keep the coding clean, so that the search engine spiders do not have any problem crawling your site.
If you have a website, which you want to use for spreading the word about your business or connect with your potential customers, it is essential that you keep the visitors glued to the site. But if the site loads slowly, they are sure to leave it without going through the content. So, you need to make sure that your site loads fast. And these few web design tweaks can help you achieve just that. And that too, in no time at all.
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