You have a business and you want your customers to sell stuff from it. You know that it’s essential to have a proper online presence these days for any business to survive. So, you’ve created a website for your business as well. You’ve added information about your business and have also displayed the products and services, which you want the customers to avail. Yet, no one seems to be interested in buying the stuff. Why is this happening?
Ask yourself a question: have you added a proper call to action to your website?
Remember, a call to action button is one of the best ways to increase your website’s conversion. So, you should try to design these buttons in the best possible ways to increase conversion.
How should you design the call to action button of your website?
Here’s a quick look.
Decide the Length of Text Prudently
What is the length of the text that you’re using for the call to action button on your website?
It is always good to ensure that the text isn’t too long. Remember, the button needs to be designed in such a way that the text fits into it perfectly. There shouldn’t be any feeling of lack of space in the button. It is usually said that any object, which is quite large, can be seen easily on a web page. So, you can follow this theory. Yet, the focus should be on aesthetics as well. Hence, you will have to strike the right chord between a size, which is too big and one that’s too small.
Select a Bright Color
What should be the color of the call to action button for the best results?
This is one of the most important things to decide while you are designing this button. Remember, you’ll have to ensure that visitors to your website are able to view the button in the best possible manner. So, the color should be contrasting to the page of the website. Usually, the orange and the green call to action buttons are known to be the most effective. However, you’ll have to ensure that the psychology behind choosing the colors is properly considered to strike a chord with the audience. Besides, you can also use the shades of colors to add dimension to the otherwise flat call to action buttons.
Have a Proper Font Size
While the length of the text does matter, so that it can be fitted inside the button, the font size surely plays an extremely important role as well. It is important to ensure that the text is properly visible for the users. It will help to drive them to click the call to action button on your website, thus increasing conversion. However, at times, the large texts might appear as threats to the readers. So, it is always a good idea to go for fonts, which are medium in size. It will help you gain maximum conversions by attracting the attention of the website visitors.
Keep the Button above the Fold
Your website’s page might have a number of things shared on it. So, it is quite possible for the visitor to miss out on a few things there. So, it is extremely important to ensure that you place the call to action button in such a place that the visitors can see it without any hassle.
What is the best position to place the call to action button on your webpage?
It should be above the fold. The button should be placed closed to the spot where the most important information of the web page are included.
Use Background and Negative Space to Create Urgency
Call to actions buttons must be clearly visible to the website’s visitors. However, only contrasting colors are not enough to make the call to action buttons stand out from the background of a web page. You can do more about it.
Want to know how?
You can make full use of negative space around the button to make it create more impact. There are quite an amount of space left around the buttons. You need to shape them in such a way that the negative space and the button as well as the text should appear to be in sync. Besides, you can also use the background of the image with the use of shades in such a way that the call to action button creates a sense of urgency among the readers.
Add Visual Clues
What are you creating a call to action button for? Know the objective of the button properly. It will help you add a visual related to that action. A clear example is the save button. It has the image of the floppy, which you can include at one side of the button. You can also create the button in shape of the icon. It will ensure that the visitors to the website know the objective of the button immediately.
A call to action button is one of the most important parts of a website when it comes to driving conversion. Hence, it is important to design the button in a perfect way to ensure that it gets most views and is clicked the maximum number of times.
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