You have a business and you want it to perform well.
What’s the best way to do that?
Have you already carved out an online presence for your business?
That’s something highly essential, especially at a time when digital marketing is becoming increasingly important.
So, how can you have a strong online presence?
By creating a website for your business. And you have to ensure that the people who are visiting your website should feel the urge to purchase your products and services.
How can you do this?
One of the best ways to achieve this is to optimize your website’s landing pages to increase conversion of the leads. And for that, you’ll have to add a few components there, so that customers who land there buy from your business.
Here’s a quick look at some of the landing page components, which will drive lead conversion for your business.
Add Catchy Headlines
When a potential customer reaches the landing page of your business website, what should be your initial objective?
To make him go through the content.
For this, it is important to attract the attention of the customer at the word go.
But how can you do that?
Catchy headlines are the only things that can help you perform this. Remember, it is not extremely difficult to create headlines that captivate. And once you can do that, you can remain ensured that half the task is done. If the readers find the headlines interesting, they are most likely expected to go through the whole content. In addition, do stress on the sub-headings as well.
Compose Captivating Copies
What if your landing page contains just attractive headlines and drab copies?
The visitors won’t stay there to read what you’re presenting through your website. So, there’s hardly any chance that the leads are going to convert. So, no matter how many leads you attract to your website, you are not likely to experience any noteworthy conversion.
Cleverly woven copies for the website pages, however, can come in handy for you to increase revenues. All you need to do is keep the copy compelling. You can make it easy for the readers to go through those and comprehend them. Adding bullets as well as using headlines and subheadings can help to improve the readability and give them the opportunity to increase conversion from the leads.
Create a User-friendly Navigation
What is the potential customer expected to do when he is there on a landing page?
After going through the page in detail, he is expected to move to other pages of the website. But for that, it is essential for the landing page to have proper navigation.
These days, the hidden navigations are among the most popular forms of navigation options online. You can use hamburger menu to keep the list of menu hidden. It is essential for the website pages to offer the visitors with proper points of exiting the landing page. However, the landing pages should not have the same kind of navigation that the other pages of the site have.
The user-friendly navigation of the site should make the process of moving from one page of the website to another easier than ever before.
Include Call-to-action Buttons
What’s your primarily objective while creating the landing pages of your website?
You want to convert the leads. So, you’ll need to design the page in such a way that it has proper commands for the visitors to perform various actions. So, it is essential that you include various call to action in the landing page.
What if there’s no proper call to action on the landing page?
Suppose, you have a job management portal with proper workflow management. But what if there’s no proper call to action for the website users to manage the resources?
The website, of course, will not be of any value to you. Hence, the call to action button is a must for such a website.
Similarly, you will need a call to action button on the landing pages to ensure that they are able to convert the leads without much hassle.
Use Lead Capture Forms
You can find out from the analytics that lots of people are visiting your website. However, you can’t contact any of them because you don’t know the names and contact details of the persons who are visiting.
So, how can you use your website’s landing page to make the most of the traffic?
You can add a lead capture form on the website’s landing page. The website visitors are going to fill it up and provide their names and contact details there. You can use these leads to connect with the potential customers and increase business revenues significantly.
There might be quite a few landing pages in your website where the visitors will reach first. So, you need to ensure that these landing pages are perfectly crafted to ensure that they drive conversion. And once the leads are properly converted, you can expect increasing revenues from your business.
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