What’s the best way to spread the word about your business these days?
Ask the experts. Many of them will have different ideas. But there’s something almost all of them will agree on: with every passing day, the importance of Facebook is increasing significantly in the field of marketing. To be more specific, Facebook ads are actually doing great for businesses, which want to experience a greater exposure.
So, if you want your target audience to know about your business, Facebook ads can surely be one of the best ways that you can have. However, it won’t help much if you only create a Facebook ad and don’t optimize it properly.
Is it going to make any difference to your business if you don’t focus your advertisements on Facebook properly?
Of course, it will.
Imagine people from a completely different background or age group seeing your ads instead of those whom you know are likely to purchase from you. The result: your ads won’t result in any kind of conversion. Hence, it won’t help your business gain any revenues.
So, it is extremely important that you optimize the process of targeting your Facebook ads towards the relevant audience.
But how can you do that?
Here’s a quick look at some of the most effective ways to reach out to your ideal target audience by optimizing your Facebook ads.
Use Lookalike Customers
Already have a large customer base, which you want to expand?
Using lookalike audience can be a great way to do that. These are audiences who are quite similar to your existing customers. So, you can remain assured that they are going to like your products. However, you might be having an extremely large base of lookalike customers as well. And hence, it may not be easy for you to target the most effective group of potential customers properly. This is when you need to make use of interests. You can test the ads by using different interests to filter the audience and find who can be your customers.
Make the Age Range Flexible
What is the age range of your target audience? Have you selected the right one? While creating ads, most of the business owners plan to reach out to only those people who come in a small range of age. It is really one of the best ways to focus your ads perfectly. However, it is surely going to limit the focus. Moreover, it is also going to increase the expenses.
So, how can you reduce the costs behind the Facebook ads?
The easiest way is to increase the range of age in the ad. You can:
- use an age range of 10 years
- set specific age group that ranges 10 years, such as 20-30 years
Despite using this wider range of age group, your ads are going to be shown to the specific age group of customers. So, the results are likely to be the same, but you’ll be able to enjoy lower costs.
Categorize the Website Visitors
Do you treat the visitors to your website or blog as a single one? Or, are you using segmentation?
If you are treating it as a single group, that’s surely a major mistake you are committing. This isn’t the right way to view your audience, especially if you want to connect with your audience in a better way. It is going to decrease the engagement of your audience.
So, how can you overcome this?
You can split the website visitors into different categories based on engagement. It’ll help you:
- enjoy increased conversion
- build a strong brand value
So, you should rather try to retarget the groups based on when the audience landed on your website and how long they remained there. Besides, you can also do this retargeting by using the analytics, which tell how many pages on your website the visitor checked and for how long he stayed there.
Prioritize the Campaigns Properly
Are all your Facebook ads of equal importance?
They can’t be.
When it comes to different Facebook ads, some campaigns ought to be more important than the others. So, you’ll have to prioritize them yourself.
Remember, the campaigns that are of higher priority will get more proportion of your ad budget and time than their counterparts, which are of lower importance.
So, how are you going to set the priorities for the campaigns?
Here’s a look:
Setting the right priority will surely help you optimize the Facebook ads for your company and attract more customers.
Facebook surely is one of the most important platforms, which can be used for marketing your business. And among the processes you can use to ensure that this platform functions perfectly, ads can be a great option. But you’ll need to optimize the Facebook advertisements in proper ways to make the most of them.
Image Courtesy: e-commercefacts.com