Designing an Effective Business Logo

Principles to Follow While Designing an Effective Business Logo

You have started a business. So, it is essential for you to create an identity for it. So, what’s the first step that you should engage in for this purpose? Of course, there are several things that you need to do. But to begin with, designing a logo is a must.

“Why my business needs a logo?”

This might be the first question that comes to your mind as you think of a logo for your business.

There are, of course, quite a few reasons for this. And your company logo is more important than you think. It conveys the essence of your business. Through it, your customers can understand what the business is all about. And a good logo also plays a major role in building trust.

Look around and you will find a number of companies that can boast of having amazing logos. A few examples in the list include:

  • Nike
  • FedEx
  • Apple Inc.
  • Pepsi
  • Coca Cola

And the logo plays an important role in attracting the attention of the potential customers. Thus, in turn, it enhances the performance of the company as well. So, it is quite essential to have an excellent logo for your business. But designing it isn’t as easy as it looks.

What makes a good logo?
What makes a good logo

You need to follow a few essential steps to create a perfect logo for your business.

Here’s a quick look at some of them.

Keep It Simple, Stupid!

The K.I.S.S. principle applies to majority of the web designing projects. And it holds true for logo designing as well.

Why are you creating a logo?

Among many reasons, brand value creation is a major one. And for that it is essential to create proper brand recall. For this, it is important to keep the logo simple, so that people can memorize it and thus, remember your business at opportune times.

A perfect example for such a logo is the Nike swoosh, which is simple and thus, easy to remember.

So, what makes the logo simple?

  • Convey the brand story
  • Don’t include too many details
  • Keep the icon and the fonts separate

Make it clean and bold. And go for a minimalistic approach. Do not include lots of components, which can distract the eyes from the message that is conveyed through the logo.

Make It Memorable

These days, an average consumer receives numerous commercial messages. So, it seems almost impossible that he would remember your business. Especially, if it is not compelling enough. So, to ensure that the consumer is able to recall your business, it is important to make the logo memorable.

So, how can you make the logo memorable?

The best way, again, is to make it simple. Use fonts that are not difficult to remember, preferably sans serif. And when you use the company colors to design the logo, ensue that the number of shades do not cross three.

Thus, it will be easier for the viewers to keep it in mind.

The Objective is to Make It Timeless

Timelessness is the key! It is an important feature that a good logo should achieve. And the objective for this is the same: the logo should be memorable enough. It should stand the test of time.

So, what’s the easy way to do it?

The logo should speak loud about the brand. Because that keeps it appropriate and relevant for years. And it is essential for it to defy time. For, a logo should be used for years and it should become synonymous to your brand as well.

The Coca Cola logo, which was designed way back in 1886-87 is a perfect example of how timeless a logo should be.

Appropriateness Creates Brand Awareness

What is your business all about?

The person who asks you this question should know the answer immediately as soon as he takes a glance at your company logo. That’s what appropriateness of the logo stands for. It should be relevant and ensure that the thing, which is conveyed, is not wrong. And in many cases, the message that is conveyed through the logo is a hidden one.

An amazing example of an appropriate logo is that of FedEx. It makes an amazing use of the negative space to form an arrow. This arrow is supposed to represent the speed and the accuracy with which the company delivers the goods.

So, it is quite important to form a logo that’s appropriate to ensure that brand awareness is perfectly created. And for that, you also need to understand the requirement of your target audience. Only then you will be able to create a logo, which they will be able to comprehend and like. That’s the only way for the logo to achieve success.

Flexibility Ensures Effectiveness

How have you designed your logo?

Remember, it might be used on different platforms, such as the web, walls, and others. And in different sizes as well. Besides, the logo might be placed against various backgrounds.

So, are you sure that your logo has all the qualities to outshine these challenges?

It is important for the logo to work perfectly across all media and in different contexts.

Want to create a logo that meets all these criteria?

Going for a black and white logo might help a lot from such a perspective.

If you are creating a logo for your business, make sure it is consistent with your brand. And convey a message that is relevant. And which you can live up to. Creating an amazing logo is sure to help your business in a significant manner.

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