When you own a business, you have to engage in marketing. It’s almost imperative. Because you need to spread the word about your business. And, more importantly, you have to reach out to your customers. You have the internet for it, which allows you to reach out to millions at one go. And, with the internet, you also have multiple options to reach out to your customers. So, you need to make the process as diverse as possible. Because diversification is the way to success in business.
More variety in your marketing procedure means you will be able to attract the customers more effectively. And when you are selling something, the number of customers that you have is the only thing that matters.
What have you been using for marketing your business?
Surely you have integrated social media for the purpose. And Twitter must be playing a major role in the process. But have you ever gave a thought of using Twitter for some other purpose as well? To win over the customers?
Twitter is often said to be one of the most underutilized social media platforms when it comes to finding customer for businesses. And rightly so. The platform has hardly been used for the purpose. Yet, it has immense potential as a major social media channel for customer acquisition.
Here’s a quick look at some of the steps, which will help you to find the maximum number of customers through Twitter.
How active are you on Twitter?
By active, I don’t only mean how many times you are tweeting on a regular basis. But the time you spend on the platform, reading what others are saying or sharing. If you are an avid reader of the tweets by others, then it won’t be difficult for you to find out what they are looking for.
Most of the people present on Twitter usually tweet about their own preferences, likes and dislikes. If you follow those properly, you are sure to get a good idea about what kind of products or services they are expected to prefer. And you can tweak your offerings accordingly. So, you are going to move closer to providing bespoke solutions to the potential customers. Hence, it is going to provide you with a better chance of winning them over.
Use Advanced Search
New on Twitter? You might not be aware of the power of Twitter’s advanced search. But get in touch with any of the veterans and you will understand how important the tool can be. Know the hashtags that are related to your business. Use them to search for relevant keywords.
The results from the keyword searches will help you find the potential customers on Twitter as well as their requirements. Once you find the potential customers, you may even get a few tweets by them where they speak about your products and services, get delivered directly to your inbox.
Share Content of the Highest Quality
What kind of content are you sharing on Twitter?
The answer to this question is something that determines whether you will be able to find a good amount of leads from Twitter or not.
If you are sharing any content on Twitter, it has to be of the highest order.
What will happen if the quality of the content you are sharing is not good enough?
People might view it once. But they won’t return to you. This is likely to reduce your chances of capturing business leads from Twitter.
However, if you share high-quality contents that make them interested, your potential customers will not only view those, but will also retweet them. This will let others know about your business, thus increasing your chances of winning over customers from Twitter.
You can tweet a question or a solution. After each of them, add a link to the page of your website where the customers can find an answer or content related to the post.
Utilize Twitter Cards for Perfect Email Leads
It’s true that expressing yourself within 140 characters isn’t an easy task. And that needs to be mastered if you want success on Twitter.
But there are other options as well.
Have you been using the Twitter cards?
That’s probably the best way to remove the 140 character barrier.
Besides, with it, you can add a whole lot of things to the update, including:
- product descriptions
However, for this, you need to have an advertising account on Twitter, or you can add a code to your website as well to perform these.
If you want to use the Twitter cards, you can have access to eight different types of those. But if you are looking to get customers, you can use two types of cards, for product and lead generation.
These cards act as a perfect way to collect email leads. All you need to do for that is provide the potential customers with an offer that’s hard not to fall for. And once the user clicks on the card, you get the email address associated with the user account.
Don’t be Gloomy!
In short, use your sense of humor to win over your customers. That’s the common trend these days. And a lot of brands have benefitted from it as well.
Charmin can be a perfect case study. A study shows that as many as 40% of young adults admitted to using Twitter on the toilet (and as they say, “rest are lying”). And this is where the company cashes on. It uses potty humor and spreads it on Twitter to connect with its followers. In the process, Charmin provides them with useful content related to bathroom. And it is helping them win over the customers.
So, humor can be a really interesting tool for you to get in touch with your customers via Twitter.
When you are running a business, it is essential for you to look for customers. The more ways you get them, the better for you. So, using Twitter to win over your customers can always be a great idea. And if you can perform that properly enough, you are sure to get enough customers for your business from this microblogging site.