When you are running a business these days, there’s no way you can remain away from the online world. A digital presence is extremely important when you are looking to reach out to millions of potential customers in no time at all. Even if you have excellent and integrated project management procedure, absence of a digital presence can hurt your business. So, it is essential that you create a proper online presence for your business as soon as possible.
There are various digital marketing platforms that you can use for increasing your revenues. Among them, Twitter surely holds an extremely important place. Frequented by as many as 320 million people, it is one of the most popular social networking websites around.
Twitter as a Marketing Platform
Twitter surely is one of the most popular social networking sites around. But there’s one negative aspect of Twitter: it allows tweets that can consist of a maximum of 140 characters. Although it might change in near future, yet the limit stays as of now. And there’s hardly anything that you can convey within those few characters, isn’t it?
Absolutely not.
Twitter allows the use of images. And these images can help you convey your message among the customers without thinking about the 140 character limit.
There are quite a few types of images and visuals, which you can use to make the most of Twitter marketing for your business. There’s the old adage that tells a picture speaks a thousand words. So, these images can be the best ways to communicate with your customers.
Here’s a quick look at some of them.
Blog Contents that You’re Writing
Your business have a website. And you’ve created a blog over there. You compose blogs on a regular basis and want your customers to view them. But people hardly visit it.
This is where Twitter can come in handy. It can help you bring more traffic to your website’s blog.
Have you shared the link to the blog on Twitter? Haven’t got excellent results?
You can try out something more effective. Go for a visual with the content of your blog. Use a relevant image with the blog title and the link. You can also add a small summary of the content that you’re sharing on Twitter.
While creating the image for Twitter, ensure that:
- there aren’t too many components.
- there’s not too much text.
You should also limit yourself to one or two fonts, which will help to keep the image simple.
Testimonials from Existing Customers
Is your business performing well enough? Do you already have customers who purchase from you and are quite satisfied with your products and services? Then you should ask them to provide you with testimonials. That’s because these testimonials can be a great marketing tool for your business.
The testimonials make extremely effective visuals that you can share on Twitter. All you need to do is use the right fonts to make them properly visible. The testimonials will tell your potential customers about the excellent products and services that you’ve provided your current customers with. It’ll attract them to subscribe to your products and services.
While using the testimonials, try to design them in an attractive manner. You can use the image of the person whom you’re quoting. An image of the product you’re referring to can also help to make the potential customers interested in it. If there are interesting facts about your business in certain parts of the testimonial, you can stress on them by making them bold or using different colors for those parts.
Attractive Discounts that You’re Offering
When you are running a business, you need to embrace various marketing strategies at times. You have to provide different discounts and offers to keep your customers glued to your business.
Are you planning any offer for your customers?
This can be turned into a tweet, which can have a huge impact on the performance of your business. The offers can come in handy if they can be communicated to maximum number of customers. With millions of people present on Twitter, sharing it on this micro blogging platform can surely help to get great results. However, you have to focus on making the visuals engaging enough to ensure that the potential customers are attracted to them when you share them on Twitter.
Unattractive Data Made Interesting through Visuals
At times, you need to share different information, which might appear uninteresting to the customers. Various data, which must be shared with the customers, can turn them away from you as these data don’t make an engaging read.
So, what’s the best way to present them?
You should turn to visuals to present the data to your existing and potential customers in an interesting way. You can create graphs and figures with the numbers, and present them in the most attractive way. You should use the brand colors in the graphs and figures. They can help you design an attractive image, which you can tweet to make your target audience interested about your business.
News about an Upcoming Product
Is your business planning to launch any product or service soon?
It can turn out to be one of the best marketing visuals you can share on Twitter. All you need to do is create a striking image that speaks of your upcoming release. It can contain:
- an image of the upcoming product
- list of services it can offer
- the date when you are planning to release the product
You can also incorporate various colorful graphs and figures to make the image eye-catching. So, it will attract the attention of the Twitter users when you tweet it.
Twitter can act as an extremely effective tool for marketing your business. However, sharing simple text on it might not always be enough, as the number of characters you can share on Twitter is 140. To cross that barrier and share more with your customers, you can share your messages by turning them into images. These images are expected to help you reach out to your customers in a more effective manner. So, your business can earn more revenues. Hence, you should select the right kind of images to share on Twitter. If the images are perfect, you can enjoy excellent results for your business.
Image Courtesy: pixabay.com
