As you can see from the title, this is basically a continuation of my initial app store optimization tips and tricks article that I had already published on this very same blog page. I had promised to come back with a part 2 of ASO (app store-optimization) tips in my initial article and hence, here it is.
Let’s go through a few more ASO tips without further ado.
- The video trailer
I had already said in the initial part of this article that visual information is the most important and gratifying information of all. If you notice specifically the last part of my initial ASO article (the screenshots part), I had stressed hard on the importance of visual information.
I will have the same tactic here specifically when the video is concerned. The video trailer of your app is mighty important for you to inflict a lasting impression on your audience.
Your app trailer’s going to play the same roles as movie trailers do. So you have to design it in the best possible way. Make it as compelling as possible with carefully selected moments of the app. Explain it in brief. Be short and right to the point. Remember that you don’t have much time.
Apple iTunes is specifically very strict considering the requirements of a video. For iTunes, your video should be between 15 to 30 seconds in length. Google Play offer a bit more flexibility. It allows videos between 30 seconds to 2 minutes in length. So you can very well see that you have to do more with less.
The videos can be uploaded via YouTube. Just ensure that the video uploaded via YouTube describes your app in careful details in the space provided below the respective video player. Look at the screenshot* provided below. The red rectangle depicts the space for your video app description.
*Screenshot
- The reviews and the ratings
Many app developers might feel that the app ratings and the reviews might not affect an app from the app store optimization point of view. WRONG! They do. These small things play the biggest role in affecting your app reputation.
A simple example:
Say you are browsing the Google Play store for an Android racing game and you come across one (say, X). The icon seemed good, the description seemed pretty inviting to you, the screenshots were also decent and so was the trailer video. You wanted to download it at that very point.
Then suddenly you noticed that the app has a rating of only 2.5/5 and has a hoard of negative reviews and abuses from previous users.
So what will you do now? Will you actually download the app? Guess not!
App reviews and ratings can also play a huge role in affecting the rank of an app on their respective app stores. Hence, it’s advisable to encourage your users to give your app a good rating on the app store and leave a positive review below. You’ll be benefitted immensely for sure.
Things like these counts
- App listing localizations
If your app’s meant for the global audience, a “something that’s going to fit all in general” approach isn’t going to cut it. Your app listings need to be localized for improved ASO results to make your audience feel more at home.
In other words, if you are selling your app in a market where the first language is not deemed to be “English”, consider adapting your app languages and communication to the first language of that respective country.
For example,
Take a peek at this app right here where it adapts its language to Chinese to capture more dedicated customers from the respective Chinese market.
- New releases, updates and versions
The freshness of your app can have a high influence on the app store algorithms.
App store algorithms like new updates and new versions. So if you want to get improved results, consider coming back with new versions and new releases periodically to give your app an ASO boost.
- Building backlinks
Build quality backlinks to improve your app ranking on the app stores. Your app should be linked actively on websites that are relevant to your business with high domain authority in terms of Google’s search algorithm.
Backlinks can come in the form of text or even image (through the use of the ALT tag).
As far as backlinks are concerned, always stress on quality rather than quantity to get optimal results in the long run.
- Last but not the least, the app mentions
Finally, I would like to say that one of the great ways to increase your app downloads is to get your app a worthy mention on various reputed app review sites. So research a bit, find the sites who are credible enough and approach them with your app. You might get lucky with a mention in no time.
That’s it then. Hope you find both the parts of these app store optimization tips handy enough in your upcoming app store optimization endeavor. Ciao!
