In today’s market, if your ecommerce store isn’t showing up on the first page of Google, you might as well not exist. In this article, we’re going to take a look at 7 different tips and techniques recommended by a Lexington SC web design company that are designed to optimize your ecommerce site for search engines such as Google, Bing and Yahoo to get your products in front of more potential customers who are browsing online. 

1) Use keyword-rich titles

Meta titles are those words or phrases that show up in blue text in the URL bar when you’re visiting a website. 

These titles are not always clickable, but they can have an impact on how high you rank in search results. A site with a meta title that includes keywords will rank higher than a site without them.

So try to tactically use keyword-rich titles (do not force them in though – make them sound as natural as possible). Also do not use irrelevant keywords in site title.

2) Use descriptive, keyword-rich product descriptions

Try to use descriptive, keyword-rich product descriptions which vary depending on the type of product you are selling. For example, if you are selling a yoga mat, use words that people would search for when looking for a yoga mat such as lightweight or breathable. 

Also, add more content beyond just descriptions in order to have more keyword density on your site; this includes titles, images, and tags on each page of your website. 

3) Use keyword-rich ALT tags for images

If you want your website’s images to be found in search engine results, make sure the alt tags for each image are keyword rich. 

The alt tag is a way for Google and other search engines to identify what the contents of an image are when they cannot see it or when the image cannot be loaded. So, if you have an image of a pair of blue shoes, use alt tags that say something like blue shoes. This will help the search engines know what keywords should be used when searching for this product and make it easier for customers looking for blue shoes to find your site.

4) Optimize your website’s architecture

Just as you would with any website, it’s important to optimize your ecommerce site’s architecture. The key is to use a search engine-friendly architecture and make sure the site loads quickly. 

You should also be aware of your site’s internal linking structure, the quality of images and the types of videos that you upload. When you are ready, work on your meta data, keywords and descriptions in order to maximize your site’s visibility on search engines.

5) Implement a blog and use keywords throughout

Implementing a blog on your ecommerce website can help you attract new customers and turn them into repeat purchasers. 

By using keywords in your blog posts, you will be able to rank higher on search engine results pages and increase the volume of relevant traffic that comes through your site. 

Plus, blogging is a great way to build relationships with potential customers and create content that they are interested in reading – making it easier for them to convert into buyers.

6) Promote fresh content regularly

It’s a no-brainer that fresh content is good for SEO. However, it is also a great idea to promote your fresh content on your ecommerce website regularly. This will help draw in new visitors, who will then see all of the latest products and promotions. 

If you have been neglecting your blog because you are too busy running the store, it’s time to make some time for it again. Regularly updating your blog will do wonders for your rankings and traffic.

7) Monitor your progress and adjust as needed

Monitoring your progress is the key to success. Make sure you check analytics on a regular basis and make adjustments as necessary. This will help you get the most out of your SEO efforts and ensure that you see the best results possible from your ecommerce website!

Conclusion

In a nutshell, you need to optimize your site by doing the following: 

• Use relevant keywords in page titles, descriptions, alt tags, and headers.
• Write product descriptions with keywords in mind.
• Include categories and tags that are applicable to your products.
• Focus on navigation design so it’s clear where the user can find what they need. 
• Avoid heavy use of JavaScript or Flash because they may not work properly on mobile devices.

With that, we’ll bring this post to a close. We hope you had a good read.