Have you ever thought about how mobile has taken up an important place in the world of digital marketing? Ever since the advent of mobile phones, there has been a revolution in the world of marketing. Recent studies have shown that the majority of web traffic comes from mobile devices. Thomas Husson, the Vice President and Principal Analyst at Forrester Research, says, “Mobile is becoming not only the new digital hub, but also the bridge to the physical world,”
In other words, to stand out from the competitors, the website for your brand must be created responsive. But have you wondered what makes a website mobile-friendly? Well, if you are a web designer, then you are at the right place. We have provided you with a comprehensive guide on the best mobile website designs practices and tips. Read along to find out how to make the website more mobile-friendly. Let’s start from the basics and know about mobile-friendly websites.
What is a Mobile-Friendly Website?
In simple language, a mobile-friendly website is designed and optimized especially for smartphones. As the name implies, it refers to the fact that websites and apps opened on smartphones are easily readable and easy to navigate and access. To understand whether your website is mobile-friendly or not. You must check through Google’s mobile-friendly test tool so that everyone and anyone can easily access the content through their mobile phones. Also, the users can use a site as a mobile phone emulator to check out how the website looks on the various mobile phones.
What is the Importance of Mobile Website Design?
But have you wondered what the importance of Mobile Website Design is? Well, the importance and benefits of mobile website design are many. In the last quarter of 2019, it has been seen that 52.6% of the global website traffic is catered through mobile phones. Moreover, the studies have shown that the number of mobile users is expected to grow to 3.8 billion by the end of 2021. The founder of Spider Trainers, Cyndie Shaffstall, says, “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.”
Also, Google, in its recent studies, has shown that 59% of the shoppers shop through the help of their mobile devices. Therefore to make the website user-friendly is essential.
Tips To Make Website More Responsive
If you are a web designer, you probably have heard of creating a responsive design for a website. A responsive website is a synonym for creating mobile-friendly designs. To make things easier, here is a list of different strategies that one can adopt to make a responsive website.
- Simplify The Menus Of The Website
The mobile screens, when compared to the laptops, are similar. Therefore, while designing the websites for the mobiles, the web designers must emphasize the website’s design to accommodate the smaller screen. It will not be convenient for the users to zoom in and out while they visit the website. - Install A Responsive Theme
To make the website more user-friendly, the website must be made more responsive. If you are new, you can use readily available WordPress themes. One can check through multiple devices to see whether the website is responsive or not. - Make The Customer Service Easily Accessible
You may spend a lot of time designing the website and webpage; nevertheless, you must pay a necessary emphasis on customer services while designing the websites. For a successful business, customer queries must be readily answered. While designing the website, make sure that you provide all the necessary details on the website for your customers. To make things even easier, you can also assign representatives from the company’s end on the website available 24/7. - Create Eye-Catching CTA
CTA or call-to-action is any piece of text, image banner that the users or the customers can use to take some form of action. This marketing tactic makes the website more customer-friendly. Creating CTA for a mobile website can be challenging, but the demanding times need an emphasis on CTA. - Keep The Forms As Short As Possible
Many times the customers are required to fill up the forms when they visit the websites. Therefore while making the website forms, the forms that are created must be short and crisp. The user interfaces for the website on computers and mobile pages are different. Therefore while designing the structures, the screen size of the mobile must be taken into consideration. - Use Large Buttons
While designing the buttons for the websites for mobile, the buttons must be made prominent. So that it becomes more accessible and convenient for the users, for example, brands like Shopify use large buttons on the websites they have for the mobile. Also, while designing the website for mobile, the developers need to ensure that there is ample space between the hyperlinks. In case the links are placed close by, it might create inconvenience for the users.
Thus to conclude, a mobile-friendly website has been designed to work well on all tablets and smartphones. With the changing times and advancements in the digital world, web designers must keep the following things in their mind:
- While designing the website, make sure that the texts are significant so that the customers do not need to zoom in.
- The menu on the website can be kept simple to become more accessible for the users to navigate.
- The pop-ups can be avoided unless it is necessary.
Thus, what are you waiting for? Keep these pointers in your mind, design the best mobile-friendly website, and witness your company grow and flourish. Also, in case of difficulty, you can always get in touch with a professional Columbia web design company.
