Email-marketing is definitely the trickiest part of your digital marketing strategies. That’s because of the bad reputation associated with emails in general.
E-mail marketing’s all about using the channel of electric mail to connect with users for business promotional purposes from a professional point of view. Unfortunately, this network was abused a lot by a host of spammers in the past (they still do in the present) and hence, it has become too difficult to get a positive response from people especially though this channel of communication.
But that doesn’t mean that email-marketing is dead. It’s very much alive and effective at the same time if you can do it the right way. These tips as recommended by a professional web development company in Colombia can come in handy for you.
- Send personalized mail to your recipients WITHOUT using the recipient’s name
You have probably heard from every digital marketer that the days of formal approach are over. It has gone more informal such that you make the potential customer feel right at home.
Okay, I’m definitely not disagreeing to that fact. Personalization’s definitely the key to an effective digital marketing; but in case of email marketing, you have to be a bit careful because of the association of bad reputation around emails.
With the increased risk of phishing, credit card fraud, identity theft and other related cyber crimes, customers have become quite wary of emails, specifically those ones that come with a personal greeting message.
Hence, it’s advisable to send personalized emails to your customers WITHOUT using his/her name in the mail. Once s/he becomes regular on your platform though, you can opt to send emails bearing his/her name. That’s the apt way to build on a long lasting professional relationship.
- Get yourself whitelisted
Usually all email marketing providers try their best to ensure the fact that your mails aren’t blocked by major ISPs. But sadly, they cannot change the fact whether your emails hit the recipient’s inbox or his/her spambox.
Hence, it’s advisable to get yourself whitelisted ASAP. Getting whitelisted will make you appear as if you are the recipient’s friend. The best way to achieve this is to ask the recipient to add your email ID to his/her respective address book. Don’t forget to provide him/her with the instructions as to how to do that.
P.S. some of the most popular and reputed email marketing service providers are:
- MailChimp
- AWeber
- Constant Contact
- Emma
- Campaign Monitor
Hope that comes in handy for you.
- 8pm to 12am is the prime time for mail shoot
The best email open rates lie between 8pm to 12 am. And we can vouch on that by experience. So naturally, we would advise you to send out your mails during the aforementioned hours (in the local time of your targeted geography, and not that of yours).
A thumb rule: A top email strategy should consist of a plan to send something to the recipients at night. It has higher chances of viewership in comparison to the ones sent during the day.
- Design your e-mail templates in the form of a responsive HTML
In a responsive HTML format, your email display will suit itself according to the size of the screen on which it is displayed.
Meaning, if you design an email through the responsive HTML format, it’ll look as good on a HDTV as it will look on a phone. Small things like these can add a lot of credibility to your company resulting in an automatic boost to your marketing campaigns.
- Your email template design should be simple, neat and easily comprehensible
Don’t overcrowd your email template. If you do that, the basic message will get lost somewhere in the overcrowded background.
Make it simple and neat such that your audience can understand it in a jiffy. Some of the thumb rules that you can follow for your designs are:
- Follow a 80-20 rule in your template design. 80% text and 20% image.
- Include a call to action button (e.g. “sign up”, “buy”, “log in” etc.). Make sure it’s conspicuous enough.
- Use unique designs in the most important part of your mail such that it catches your recipient’s attention at moment’s notice.
E-mail marketing campaigns can give you effective results if you do it the eight way. Make sure you stick to the tips highlighted above and you will definitely get results in the long run. Good luck!
