A decent SEO tool can make all the differences in the world if it’s implemented the right way. In fact, effective search engine optimization begins with having the right set of tools to tackle the project in hand.
Fortunately, a number of free and amazing SEO tools are available on the internet that you can use to your benefits. Here are a few.
- Google PageSpeed Insights
Through this tool, you can check the speed as well as the usability of a site on multiple devices.
Simply enter the site URL and this tool will check the performance and the loading time of the site for desktop and mobile devices. This tool may also come up with suggestions of improvement for the site to improve user experience on both desktop and mobile platforms.
- Keywordtool.io
This tool is capable of giving you more than 700 keyword ideas on basis of a single keyword.
Just enter a keyword and this tool will come up with a string of long-tail keywords related and relevant to the one you entered into it organized in an alphabetical order.
Example:
Say you entered “twitter tips.”
The tool will come up with things like-
- twitter tips and tricks
- twitter tips for business
- twitter tips 2015
- twitter tips and tricks 2015
- twitter tips for nonprofits
and so on.
- Google Analytics
This tool’s capable of giving you a comprehensive web statistics and search insights of your website.
Google analytics helps you to track almost every bit of traffic you can imagine on your website. This tool also provides you with a number of keyword insights that people use to get on your page. Such things can definitely come handy for you in the long run.
- Open Site Explorer
The main function of this tool is comprehensive link analysis.
The free version of this tool gives you a rapid look at the most impactful links that come in your way. At the same time, it also gives you a view of your most linked-to pages.
- Google Trends
A quick search through Google Trends can give you the opportunity of knowing the rise of potential SEO opportunities and terms of your content.
It’s capable of showing whether the SEO terms in your content would gain more interest in future or not. Basically it’s a tool based on predictability; nonetheless, it’s effective at the same time.
- Google Keyword Planner
Use this one to know what people actually search for on Google.
Enter a keyword or a group of keywords, and Google can return almost all sorts of helpful statistics to guide your:
- monthly search volume,
- keyword strategy,
- QuickSprout Website Analyzer
You can use this website for full analysis of your website.
The QuickSprout Website Analyzer tool is used to take a comprehensive glance at just about everything such as:
- SEO optimization,
- Speed,
- Tags,
- Social,
- Links,
- Competitor comparisons,
- SimilarWeb
The SimilarWeb tool is used to view site statistics for any domain.
You can use this tool to compare traffic between two separate websites. It’s also the apt tool for competitor research.
- SERPs Rank Checker
Through this tool, you’ll be able to see your site ranks on basis of certain terms.
You can check your rank through two ways:
- You can input your website and the keyword and see your rank.
- Or you can even leave the field for website blank to view a top-to-bottom comprehensive result for keywords.
- XML Sitemaps
The XML sitemaps can be used to build a sitemap.
Just enter the URL of a site and a few other optional parameters and the XML sitemap tool will create a sitemap that can be uploaded to Google Webmaster Tools.
- Browseo
Through Browseo, you’ll be able to see a website the way a search engine sees it.
Just enter the URL of the site and the tool will reveal your website the way the search engine algorithms see it.
- SEO Site Checkup
The SEO Site Checkup can be used to run a fast audit of a site and check for proper tags. Any error, if any can also crop up through this tool that you can rectify as per your convenience.
- MozCast
Whenever here is a big update on Google, MozCast can be your go-to algorithm tracker. There are also other SERP tracking features that can be useful to you for checking the prominence of features like ads and knowledge panels.
- Disavow Tool
Google’s Disavow Tool is a bit hard to find because Google made it that way. Google reckons that most owners don’t need to use it.
But if you do, it can play a crucial role in getting your penalties removed. Some SEO campaign managers even swear that it is immensely helpful in fighting off negative SEO.
Check this tool out here.
- Backlink Checker
Ahref offers a free backlink checker and it is pretty good. Although it comes with a number of limitations in comparison to their paid tool, it can be handy if you are doing SEO on a budget or for those quick link checks.
The free version limits you to only 100 links, and you cannot search by folder or prefix.
So, that is basically it. There are plenty more free, yet handy, SEO tools on the internet. We will try to extend this list in the coming weeks. But, for now, we hope this comprehensive list of 15 tools come in handy for your SEO campaigns.
With that, we will bring this article to an end. Hope you had a great read.
