Mobile apps are rapidly overtaking the mobile web for the good. Most businesses know this well and are striving hard to give them a significant presence on the app stores (Google Play for Android and iTunes for iOS) to draw in a significant amount of mobile traffic to their target zones.
Are you intrigued enough to give your business a presence of the app stores? If the answer’s yes, then that’s a good thing but you should know about a few things before you dive head-on into the world of mobile app development. Here are a few that can come in handy for you.
- Have a clear goal
Do you have a fixed goal for which you want to get into app development? Is it clear enough for you? Do you know each and every detail associated with the goal like? These details should include things like:
- What are your target customers?
- What services/products are you going to offer through the mobile app? Will you provide your customer something that’s app-exclusive only?
- Do you have a maintenance team specifically for the app in case there’s a crash or any other service-related issue?
Find out all these answers first. Frame a clear goal and then get into the development without any hesitation.
- Don’t forget to weigh the balance between your mobile strategies- “app or the mobile web?”
You probably already have a mobile strategy in place for mobile traffic that come in through the mobile web. And now you are intrigued to develop an app for your business that should be tailor made specifically for the mobile traffic.
Weigh the options. Do you feel that you should have a separate strategy in place for mobile apps and keep an equal balance between your mobile web and app strategies? Do you even have the resources to do things like that? Or should you stress solely on your mobile app as a part of your mobile marketing strategies?
If you want my opinion, I’d say go solely for a definite mobile app strategy especially when you face resource constraints. People prefer mobile apps more in comparison to that of the mobile internet. SO it’s basically a no-brainer; isn’t it?
- Your app UX design should be based on the purpose of your app
You have decided on your goal, you have also weighed the balance between the app and the mobile internet to arrive to an option that you are actually going for an app design.
Now the question is what’s the purpose of your business app? How will the app be used for oyur business?
For example, if you have an application that’s going to be used while moving round like a GPS based app make sure that the function buttons are conspicuous enough to be seen at first notice. It should be simple enough as well for easy browsing during any sort of movement.
Similarly, if your app is based on any ecommerce business, it should be seen that the “Add to cart” and “buy now” buttons are large enough for easy access.
Remember your purpose affects the design. Better decide on it quickly.
- Know your target audience well
Your business app’s designed for your audience. Hence, it almost goes without saying that you should know what kind of target audience will benefit from your app.
Are you selling things that are meant specifically for a tech-savvy community? Or are you selling something for the older audience who might not have that savviness in general? Your app should be developed based on these conditions.
- Your app design should be based on ergonomics and touch
Most mobile apps will be handled by someone in hand, through a smartphone or tab in general. Hence, it’s necessary for you to design your app around ergonomics and touch for the benefit of your customers.
Think about how you hold your phone in hand. Think about the placement of your thumb on the screen (the primary finger used in app browsing). This is the exact reason for which many apps have main menus at the bottom of the screen. You should also follow in such footsteps for more efficiency.
Final word
If you are looking for an exquisite UX design for your business app, feel free to get in touch with a professional Columbia web designer. A little investment in getting the basics right can go a long way in improving the revenue in the long run.
So that’s it then. Hope you find these tips handy enough before you finally sign yourself up for a mobile app development. Cheerio!
